We live in Southern California, or SoCal, and I have discovered the new marketing plan for the future. The backstory: My brother works in Indianapolis were it gets a bit cooler than here. He wanted a flannel shirt and so our Mom has been out searching for this shirt. She was actually told at one store that they were bringing in their spring line so they aren't replacing the winter stock. Mom quietly pointed out that it was still winter and was, in fact, the coldest day we had had so far (which is no comparison to the cold in Indy, as you can imagine). He then pointed out to her that he just worked there, and that's the way it was. Unable to argue his logic, she gave up. So the new marketing paradigm is this: If you don't have it by the time you need it, then you really didn't need it.
Makes perfect sense.
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